Friday, March 04, 2011

Joe Fresh Pink Dress

Joe Fresh Spring 2011 Pink Dress

My brand new Spring 2011 Joe Fresh Style dress, procured during a trip to the supermarket this morning. Joe Fresh is dangerous like that. Go in for spinach and bread, leave with a new outfit.

And this particular outfit makes the statement that I am ready to re-join the ranks of the employed and also that I'm pretty much over spending my days dressing in track pants or gym gear.

The pattern on this dress makes me think of 1960s upholstery but in a good way, if that is possible... The skirt flares out rather like a lampshade. It's a spring/summer dress but I like it better with black tights and heels.

Joe Fresh has a cute thing going on Tumblr: it's a fan-made lookbook. Normal women send in photos of themselves styled in Joe. No models here: very egalitarian, very Canadian.


Lara said...

OMG you look amazing in that dress!
Never heard of Joe Fresh before! I wish they sold online! I'm loving their lookbook.

Andrea said...

Oh, thanks, Lara!
Joe Fresh is a cheap and cheerful clothing line available at a particular group of Canadian grocery stores. The designer is the same man who does Club Monaco, another Canadian store, so it usually looks better than supermarket fashion. I have a huge number of items from Joe, including basic t-shirts, gym stuff and lots of dresses.

We don't have a lot of the American shops here, but we do have Joe (and also Jacob, another Canadian clothing store I like).

Heart Charlie said...

I love the color and pattern of that dress!

Susan said...

love it! great look.

dajana, all kinds of lovely said...

Love that dress on you! I was ogling the blue one but I think your styling may have swayed me towards the pink.

BTW, I'm the girl in the leopard print skirt on joe's tumblr blog...three doors below you. :)

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